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The Bloom Blog » EFFICACY http://www.thebloomeffect.com/blog A colorful palette/eclectic mix of lifestyle content with a focus on urban culture in an entertaining fashion. Mon, 31 Oct 2011 22:40:16 +0000 English hourly 1 http://wordpress.org/?v=3.2.1 EFFICACY: MASIA ONE- Episode 85 http://www.thebloomeffect.com/blog/2011/09/30/efficacy-masia-one-episode-85/ http://www.thebloomeffect.com/blog/2011/09/30/efficacy-masia-one-episode-85/#comments Fri, 30 Sep 2011 20:21:14 +0000 thebloomeffect http://www.thebloomeffect.com/blog/?p=7611

Looking forward to next week at A3C Atlanta-  Make sure you check our showcase at Masquerade on Oct 7th.

In meantime- check Masia One’s Efficacy-  gorgeous views of Jamaica and Singapore.

Talk about true International!

 

Click here to view the embedded video.

]]> http://www.thebloomeffect.com/blog/2011/09/30/efficacy-masia-one-episode-85/feed/ 0 Strive Till Genesis Be Rises http://www.thebloomeffect.com/blog/2011/02/02/strive-till-genesis-be-rises/ http://www.thebloomeffect.com/blog/2011/02/02/strive-till-genesis-be-rises/#comments Thu, 03 Feb 2011 03:21:32 +0000 thebloomeffect http://www.thebloomeffect.com/blog/?p=7309

I went to this Uganda Break Dance Project screening of a film called ‘Bouncing Cats’ at NYU not long ago and I was introduced to this girl Genesis Be by my friend and esteemed colleague Martha Diaz of the Hip Hop Education Center/Hip Hop Association.

Genesis hosted the affair- I was immediately drawn to her charismatic personality and energy.  We stayed in touch and I asked her to rock an Efficacy which got a great reaction from fans when we premiered it on ThisIsRealMusic - It’s now up on my Youtube channel-  peep it here:

Click here to view the embedded video.

Genesis Be is not your average MC by any means- firstly- she’s deeply rooted in the south- Mississippi to be exact – it’s very much reflected in her rhymes and rhythmic arrangements.  She moved here to NY to study at the Clive Davis School of Recorded Music..She’s also a self-starter/entrepreneur and has formed an organization called StriveTillIRise - What started out as T-shirts has now become a movement.  You can read more here: Washington Square News.

I’m expecting big things from Genesis Be so stay tuned.. I’m trying to convince her to call the album  ‘Mississippi to Manhattan’

]]> http://www.thebloomeffect.com/blog/2011/02/02/strive-till-genesis-be-rises/feed/ 0 Chris Rob shoots Mental Notes! http://www.thebloomeffect.com/blog/2010/09/16/chris-rob-shoots-mental-notes/ http://www.thebloomeffect.com/blog/2010/09/16/chris-rob-shoots-mental-notes/#comments Fri, 17 Sep 2010 01:35:27 +0000 thebloomeffect http://www.thebloomeffect.com/blog/?p=7091


The eagerly anticipated ‘Mental Notes’ is finally available… Chris Rob representing BIG on this new project!   Go to ThisISRealMusic for a Free Download of “Sex.Money and Drugs”.

Get a glimpse of a performance as well as hearing ‘Mental Notes’ in its entirety this Saturday- Frank’s Lounge in Brooklyn.  8PM.  $10.00 -  Come be the first to purchase a copy of the CD before anywhere else and have him sign it!

This will be a special night as Atlanta’s Avery*Sunshine who I’m sure by now you’ve been hearing tons on- she’ll be performing a full set with live band!   Funnily I’ve been trying to hook Chris Rob and Ms. Sunshine up so that will happen Saturday!  I see an Efficacy!!!

Who’s peeped the Blue Note footage from the last Chris Rob show? It’s hot!

Click here to view the embedded video.

See you Saturday!!!

]]> http://www.thebloomeffect.com/blog/2010/09/16/chris-rob-shoots-mental-notes/feed/ 0 EFFICACY: ARRIVEDERCI http://www.thebloomeffect.com/blog/2010/08/17/efficacy-arrivederci/ http://www.thebloomeffect.com/blog/2010/08/17/efficacy-arrivederci/#comments Wed, 18 Aug 2010 00:28:17 +0000 thebloomeffect http://www.thebloomeffect.com/blog/?p=6974

Up next- Episode 45 featuring Florida’s Arrivederci. This handsome trio knows how to throw down the charm.

Their anthem “Skinny Jeans” is hot on the runways and trendy fashion shops and you’ll soon be hearing these boys in the mainstream.

Check out this Efficacy- learn more about them individually- what their future holds and coming to Best Buy Union Square- Live Thursday, September 23rd.

Click here to view the embedded video.

]]> http://www.thebloomeffect.com/blog/2010/08/17/efficacy-arrivederci/feed/ 0 EFFICACY: VA’s own- Jon Bibbs http://www.thebloomeffect.com/blog/2010/08/10/efficacy-vas-own-jon-bibbs/ http://www.thebloomeffect.com/blog/2010/08/10/efficacy-vas-own-jon-bibbs/#comments Tue, 10 Aug 2010 20:39:44 +0000 thebloomeffect http://www.thebloomeffect.com/blog/?p=6946 Well I finally met Jon Bibbs in VA- he took me to a great spot to eat called John Brown’s.  Jesse Boykins also joined us.  Convinced him to rock an Efficacy – so 4 months later- here we are:

Click here to view the embedded video.

If there are any artists you’d like to see rock one- please let me know!

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